NYC's Shake Shack, located in Madison Square Park, is famous for no fuss, fast food classics - burgers, fries and shakes. People wait in the longest of lines just to enjoy a meal from the tiny, little, burger hut. You've met your match Shake Shack - Boston's B.Good.
B.Good was founded by two best friends - Anthony and Jon, who loved fast food, but hated the gross way it made them feel. So they started a restaurant that serves the classics, but with real, fresh, natural ingredients, and hand made by people, not factories.
They offer 6 kinds of burgers and each variety can be made as a beef burger, turkey burger, veggie burger, or grilled chicken sandwich. They serve classic fries, sweet potato fries or veggie sticks (but please don't order those, come on, veggie sticks? you health nut!). And of course the milkshakes! Which can be made with frozen yogurt or ice cream, and come in many flavors including: chocolate, vanilla, strawberry, mango and raspberry.
B.Good has four locations - Back Bay across from the Copley mall, on Newbury Street, on Harvard Ave in Brookline, and on Dunster Street in Harvard Square. I visited the Harvard Square location last night to celebrate B.Good's 5th Anniversary. In honor of the milestone, the owners sent an email newsletter to all their fans, saying "Print this newsletter, bring it in to any of our locations, and receive the burger, fries and shake of your choice for $5 dollars".
I joined the email club after my first visit, and have been thrilled with every message the founders send, which always includes a coupon for a free something (seasonal milkshake specials, new burger styles), or an invitation to enter a whacky, fun contest with an out-of-this-world prize - like eating at their restaurant for free for a year, or having a chef come serve as grillmaster at a BBQ for all of your friends.
The food is delicious. The price is great. The atmosphere is unpretentious. And the owners are rockstars. What are you waiting for? B.GOOD!