When I first started visiting New York regularly (summer 2006) I always walked by Shake Shack in Madison Square Park. My cousin lived just three blocks away and we passed it constantly walking to and from other places. I would always say, "We have to try that sometime!" but we never did.
While I was in the city on this trip, I was attending a conference for work and one of the featured speakers was Danny Meyer, the founder and creator of Shake Shack (@dhmeyer on Twitter if you want to follow him). He was a fantastic presenter and I was hanging on his every word. Of all the stories and advice he shared there was one comment that really stuck with me. He said that each time he opens a new Shake Shack location, that exact location has to have "Shackness." In his words, "When I go scout a new place, I sit down, imagining myself as the diner with their burger, fries and shake and I ask myself - does location make me feel relaxed? When I look around am I taking in scenery that feels amazing, inspiring and like classic New York? Does this location help me escape from my life for just five minutes and have a genuine, uplifting experience? That's Shackness."
Wow. After that comment, I am a Danny Meyer believer! I left the conference that day determined to make it to Shake Shake on this trip. No excuses.
Lucky for me, on the second to last day of my trip I was staying with a friend who lives just a few streets away from a Shake Shack! Monday night (MLK Day) we zipped up our winter coats and headed over.
This particular location of Shake Shack is at 77th Street and Columbus Avenue, directly across the street from the Museum of Natural History (Shackness!).
Shake Shack offers something called a "concrete" which is basically a thick milk shake. Each Shake Shack location has flavors based on their location. For example, in this location one of the choices is the "Natural History Crunch-stellation."
While in line I noticed the Shake Shack gear including two baby onesies that were just too adorable! One said "Small fry" and one said "I'm Crying, Insert Burger". I have a nine month old baby cousin, so I'm always on the look out!
My friend's boyfriend ordered the Shacky Road concrete (a cute play on Rocky Road), the french fries with cheese sauce and two Shackburgers. This food looks so good it almost looks fake, right?
To go with our meals, my friend ordered the Arnold Palmer which was the perfect ratio of lemonade to tea and came with a heathly heaping of ice to keep it chilled.
Though I can technically cross this off my New York City "to-do" list, I still want to experience the Madison Square Park location in the summer.
Have you ever been to Shake Shack? Could you feel the Shackness?
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